​Imagine an operating system specifically tailored for product design and development. It contains a suite of integrated apps for tasks like CAD modeling, simulation, project management, and data analytics. This is the vision behind Dassault Systèmes’ 3DEXPERIENCE Platform - a unified digital workspace aiming to transform how products are designed, tested, and manufactured. However, as you can guess, executing such an ambitious vision comes with very real challenges.

​You can picture the 3DEXPERIENCE Platform as an operating system with various apps for design, management, communication, and more. Then, depending on the rules of the person, s/he will be assigned different rules and access different apps in the system. By housing these apps together, they can integrate seamlessly to streamline workflows. Dassault Systèmes aims to break down silos, enable global teams to collaborate, and ultimately drive business innovation. However, any visionary idea inevitably faces bumps on the road to widespread adoption.

​During my exploration of the platform, the demos showcased its potential - seamless communication, accelerated design cycles, and predictive analytics. On the surface, it could significantly improve digital workflows. However, for organizations used to existing systems, migrating to a new platform can require a monumental change in both mindsets and practices.
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The 3DEXPERIENCE Platform promises several impressive capabilities to cater to the diverse needs of businesses. These include:

1. Global Connection - With this platform, you can link up and collaborate with colleagues around the world in real-time. No more coordination headaches or playing phone tag across time zones. It makes it smooth sailing to brainstorm ideas and work together from wherever you are. 
2. All-In-One Access - The platform brings together a killer suite of design, engineering and manufacturing apps that are connected together with cloud tools. Those include desktop apps like SOLIDWORKS and CATIA in addition to cloud design tools like xDesign and xShape. This facilitates design tracking and collaboration as everything is in one place.
3. Efficient Monitoring - Keeping tabs on projects and data can be a major pain. But with the platform's dashboards and reporting features, overseeing your workflows is simple. You've got the visibility you need to manage projects and monitor progress easily.
4. Informed Decision-Making - With serious analytics and simulation power, the platform helps you model different scenarios before locking in strategic decisions. You can predict the implications and minimize risks, allowing you to optimize resources and maximize results. No more shooting in the dark.

You might be looking at this list and think that you already have solutions addressing them all. You might be right. However, the innovation in the platform combined them in one place with stronger integration. 

While Dassault has impressive design tools, connecting them into one unified ecosystem is enormously complex. Integrating global teams with different languages and time zones is difficult enough without building an intuitive workspace for the entire product lifecycle.
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The scope of Dassault's vision is massive - to fully unite design, collaboration, data analytics, and more into a single platform. Transforming standalone tools into an all-encompassing system remains an ambitious goal.

The 3DEXPERIENCE Platform shows promise but still needs time to entice organizations to get on board. This is in addition to the massive development needed to improve the platform from its initial stages. While skepticism persists, my hope is that Dassault could gradually overcome challenges to bring this vision to life - one step at a time. With a thoughtful rollout, this revolutionary concept may slowly transform digital workflows in the years ahead.
 
Extra note:
If you want to get started with a look into the 3DExperince Platform, particularly the 3D Creator rule and the xDesign app, then we have a program just for that. You can check it out here.

By Tayseer Almattar​
Tayseer is a passionate designer and educator. He believes that innovation potential can be grown and nurtured within organizations with relevant design innovation processes. 

LinkedIn: https://www.linkedin.com/in/tsjmattar/​

Have you ever imagined how artificial intelligence (AI) like chatGPT could revolutionize 3D modeling? Imagine using simple English to model complex video game environments or engineer a high-precision machine part. That would be fascinating, right?
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Although this is not the reality right now, let's discuss some things we can expect to happen soon

First, let's acknowledge that 3D Models can be broken into code. ChatGPT and other language models, on the other hand, can write code. So theoretically, ChatGPT could generate 3D models as well.
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In this article, I'll touch on different parts of the 3D model spectrum: Art on one end, Engineering on the other, and Product Design somewhere in between.
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Art in 3D modeling cares most about the external shape of models, for example, creating video game assets or virtual replication of specific places. In these contexts, specific dimensions, mechanisms, and minor details might not hold significant value.
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With AI, I foresee a significant impact on this area. Instead of manually building or modifying objects in a game environment, you could use natural language to create those things like image generation engines like mid-journey and DALLE. A key feature of these recent AI models is the inherent randomness in output execution, which is acceptable in many art-based applications.

The inherent generative AI randomness might not be well suited for Engineering. In this field, models must serve a function and be precisely detailed to be manufacturable, making typing "Design a car engine" and getting a functioning design less feasible. However, AI will enhance two main areas:

1. Generative or Assistive Design: Designers can provide certain parameters, and the AI system drafts a design accordingly. For example, designing a frame for a crane, you can provide specifications like size and anticipated stress levels in different areas, and the software will produce a design adhering to these parameters.
2. Automation: Designers can build a base model and alter it into various versions using natural language prompts, creating a user-friendly experience for non-tech-savvy individuals and enabling mass customization simultaneously.

Product designers can benefit from everything mentioned earlier. In fact, they can already use existing image generation models like Mid-Journey and DALL'E to generate quick design inspirations or even generate orthogonal views for tracing in 3D software.

Overall, with all those taking place, what is the AI's impact on 3D modeling that can impact us? Those can be seen in two clear areas:

1. Efficiency: AI's potential to increase efficiency with assistive design and automation is extremely promising. This will result in fewer people being able to do more work.
   
2. Bridging the Expertise Gap: AI tools like assistive design alongside other technologies will enable designers and engineers with mid-level expertise to contribute more to areas formerly dominated by senior personnel.
   

While many people are making a devil of AI due to the possibility of it replacing the workforce, the situation is quite complex. In general, Automation and computers have been impacting the design fields for many years. This goes from paper-based drawing boards to today's complex 3D design software. The recent generative AI rise is no different.

One of the best ways to keep an edge in this age is to keep on learning and honing your skills while monitoring the evolution of technology and its impact on the field. If you are already good at 3D modeling, you will naturally have an edge in using emerging technologies to evolve your existing work.

It is still a good time to start learning a 3D design tool like SOLIDWORKS. You can check our TforDesign school for learning programs on 3D modeling. You can also subscribe to our social media channels linked at the footer, which will keep you updated on all the new advancements, and they can impact you.
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Feel free to get in touch with us for ways we can help. 

On 20 March, 2023, the Intergovernmental Panel on Climate Change (IPCC) report came out. The IPCC's Sixth Assessment Report (AR6) Synthesis Report assesses the current state of knowledge on climate change, its widespread impacts and risks, and opportunities for scaling up effective action in the period up to 2040. The report itself can provide good guidelines for our next business design endeavor.
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We'll link the full report below. However, here is a little selection of some of the major points highlighted in the report.

First: Earth's temperature has increased by approximately 1.1°C (or 1.9°F) since pre-industrial times. The report outlines that the 1.5°C limit is still achievable. We discussed this point and how it came about in the Paris agreement in our climate change course.

Now, let us look into 10 other points addressed in the report:

1. The report acknowledges the interdependence of the climate, ecosystems, biodiversity, and human societies as well as the importance of various knowledge modalities. So, the issue of climate change is not just one of the environment. It is a societal problem that must be solved with a wide range of knowledge and skills.

2. The report identifies instances of transformational action that are efficient, doable, equitable, and just. Accordingly, the report acknowledges the need for bold climate action to achieve significant reductions in greenhouse gas emissions while being implementable and practical. A crucial point is that actions shouldn't disproportionately harm marginalized groups or exacerbate already existing inequalities.

3. In every region of the world, human-caused climate change is already having an impact on numerous weather and climate extremes. This indicates that the effects of climate change are already being felt on a global scale and are not just a threat to the future. In-depth information about how climate change is affecting various areas and industries, including agriculture, health, and water resources, is provided in the report.

4. In order to keep global warming to 1.5°C and prepare for the effects of climate change, urgent and ambitious action is required. This indicates that the report strongly emphasizes the necessity of acting quickly to meet the Paris Agreement's most ambitious goal of limiting global warming to 1.5°C. The need for adaptation measures to assist communities and ecosystems in coping with the effects of climate change that are already present is also highlighted in the report.

5. The report emphasizes the connections between sustainable development, ecosystem health, human well-being, and climate change adaptation and mitigation. This indicates that the report acknowledges the necessity of addressing climate change holistically and comprehensively, taking into account the numerous advantages and drawbacks of various climate solutions. For instance, preserving and restoring ecosystems can support biodiversity, human well-being, and climate change mitigation.

6. According to the report, global warming of 1.5 degrees Celsius or more will cause increasingly severe and frequent climate impacts, such as more frequent heatwaves, heavy precipitation events, and more intense tropical cyclones, which will further alter the planet we are accustomed to.

7. The report emphasizes the dangers of passing crucial tipping points, including the irreversible melting of glaciers and ice sheets and the disintegration of some ecosystems.

8. The report points to opportunities for radical change in how we use energy, manage our land, plan our cities, and build our infrastructure, all of which can help with climate mitigation and adaptation. This means that the report emphasizes the necessity of switching to sustainable and low-carbon development pathways as well as the potential for transformational change in various economic sectors.

9. The report acknowledges significant challenges to achieving transformative change, including technological, economic, social, and political factors, entrenched interests, and power imbalances.

10. The report emphasizes the importance of international cooperation and effective governance mechanisms to support climate action at all local and global levels. 

What do you think of the following points? Anything you would like us to elaborate more on? Or do you think they are all a repeat of what everyone knows already?
 
Here are the links if you would like to learn more: 

• Link to all the report elements: https://www.ipcc.ch/report/ar6/syr/
• Link to the longer written report: https://report.ipcc.ch/ar6syr/pdf/IPCC_AR6_SYR_LongerReport.pdf

Innovation is a word that gets thrown around a lot, but it’s not always clear what innovation means. It can be used to refer to anything from introducing new products or services to creating a better way of doing something. It can also refer to the process of developing new ideas and turning them into reality. The goal of innovation is always improvement—either for the user or for the company as a whole. If you want your business to stand out in today's competitive marketplace, you need to think creatively about how you can improve your products and services so they meet customer needs better than other companies do theirs.

Innovation is the process of introducing new ideas, products, and services. It can come from anywhere, and it can be big or small. Innovation requires an open mind and a willingness to take risks—you never know what might be on the other side!

​Oftentimes, innovation is linked to commercialization with something new. A simple way to understand is with the equation: Innovation = Invention + Commercialization/Implementation. Another term you might have come across is Design Innovation. For this article, we'll treat them the same way to keep things simple. You can check out our What is Design Innovation article to know more. 

Innovation is an important tool for driving growth. Innovation is a key driver of economic growth, as new ideas and products can lead to increased productivity and efficiency. Therefore, organizations must innovate in order to survive in today’s business environment.

​Innovation is an organizational process that leads to the development of new ideas or initiatives (e.g., products or services) that meet customer needs better than existing offerings do. The end result can be either incremental improvement on an existing product or service. It can also result in radical changes that create new markets and industries altogether. Even though we love hearing about disruptive innovations, most innovations out there are incremental. 

Innovation is about more than just invention. Innovation is a system that must be cultivated and fostered, with corporate support and buy-in across the entire enterprise. This includes a willingness to invest in research and development (R&D) activities to promote creativity in both individual employees and teams, as well as to take risks when necessary. Innovation also includes the commercialization of inventions—the process by which an idea becomes a product or service useful for society at large.

​Many different frameworks, tools, and approaches can help in generating relevant innovation. You can explore some of them on our Design Innovation Frameworks and Tools page. 

Innovation is a business’s most valuable asset. It is the main ingredient for success in an increasingly competitive global economy and can be considered a long-term strategy for sustainable growth. It is a critical component of your company’s strategy because it allows you to differentiate yourself from other companies, gain a competitive advantage, and create new opportunities for growth.

Innovation is a system that must be cultivated and fostered, with corporate support and buy-in across the entire enterprise. It’s not a project, it’s not just an event—it’s a culture.

​Innovation is a mindset, not a project; it's an approach to problem-solving rather than just another solution to the same old problems. Innovation isn't something you do once or twice; it's part of your way of life at work every day (and night). 

You might have heard the phrase 'innovate or die' before. Does that hold true? Innovation is critical to a company’s survival in today’s business environment. The pace of change is accelerating, and customers have more choices than ever before. If you don’t innovate, you will be overtaken by others who do. Innovation isn't just about products or services—it's about how we work together, what we learn from our customers and each other, the way we collaborate on innovation projects across the organization, how we share our knowledge with the world, even how we use data analytics to improve our processes and productivity.

A great example of innovation at work in today’s economy comes from Airbnb's approach to customer service: Rather than having customer service representatives answer generic questions over email or chatbots respond with canned responses whenever someone has an issue with their site technology (which happens frequently), Airbnb hires people who are experts at solving specific problems for each type of traveler so they can resolve issues quickly without requiring the assistance of someone else.

​Innovation is key to survival in today’s business environment. Innovation is the engine of growth, and it's a necessity for survival in today’s competitive landscape. Innovation is a must-have for any company hoping to stay relevant in the modern economy.

Innovation is the key to success, and it helps us solve problems, be more creative, and be more efficient.
When it comes to innovation, there are many different approaches that you can take, but one thing is clear: the most successful innovative companies have a purpose beyond making money. They have a passion for what they do, they care about their customers, and they believe in themselves and their team members. Innovation is about solving real problems for real people with real needs—and being proud of your achievements, as well as being willing to learn from mistakes along the way. Innovation is not about making things pretty or building the biggest company in your industry, it’s about making them effective and relevant to your shareholders.
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Innovation is important because it allows us to solve any kind of problem, face any kind of challenge, and address any kind of issue in the future. In today's world where we have so many problems and challenges, innovation is extremely important. Innovation can be small or large; it can be transformative or incremental—but it will always have an impact on society and the way we live our lives. This is especially the case as we are facing a very uncertain future. 

Innovation is one of the most powerful tools in business today. It can help you differentiate yourself from competitors, build a competitive advantage, and drive growth. It’s also important to remember that innovation isn’t just about inventing something new—it involves everything from refining processes to changing how we think about customers and their needs. In short, innovation is an essential part of any company’s success. If you would like to have a conversation about design innovation and its different processes, make sure to drop us a line. You can also sign up for our mailing list to get the latest innovation insights. Just write your name and email on the little form you will find on the upper right part of this page. 

3D printing is the process of creating a three-dimensional object from a digital file. It works by melting or solidifying plastic or other materials and laying down successive layers to create an object.

​3D printing has become one of the most popular technologies in product design today, with more and more designers using it for everything from concept models to final prototype production. This article explores how 3D printing can work for your design workflow and some of the challenges you might face along the way.

3D printing is a process of making three-dimensional solid objects from a digital file. 3D printing or additive manufacturing (AM) technology has been around since the 1980s. Since then, the 3D printing market size has been growing while adding lots of value to many businesses. However, it only recently became affordable for home and business use.
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3D printing is also known as Additive Manufacturing (AM) or Rapid Prototyping. An AM machine can print an object by building it up in layers based on the design you created in your CAD program, often using plastic materials that are melted and then cooled to create the final product. The 3D printer builds up each layer by adding material until the object is complete.

3D printing is a tool, not a solution. It’s important to remember that 3D printing is just one component of product design, and it will never be able to solve every problem in your workflow. 3D printing can help you:

• Create more innovative products with less risk
• Reduce time-to-market by reducing complexity during prototyping
• Optimize the manufacturing process by testing multiple prototypes at once

3D printing offers a number of benefits in product design.

• Reduce time to market: With traditional manufacturing, it can take weeks or months to get a prototype ready for testing, but with 3D printing, you can have an accurate prototype in just hours. This is especially beneficial when working with low-volume production runs that may not justify the cost associated with traditional manufacturing methods.
• Reduce the cost of development: 3D printing makes it possible for manufacturers to iterate on their designs quickly and efficiently because they don't have to wait for new tooling or molds before testing changes made to the design. This means less money spent on prototyping costs and faster turnaround times from concept through final product release (which translates into increased revenue).
• Increase quality of design: With traditional manufacturing methods, you often have very little control over the final product's appearance because parts must be molded or cast one at a time. With 3D printing technology, however - which enables designers to create finished prototypes that look exactly like the final version - there's greater flexibility in producing mirror scale models as well as functional prototypes that are more representative than what would normally be available through other fabrication processes such as casting/molding or machining.

Despite the hype, 3D printing is not a cure-all for all design problems. In fact, it is often not an appropriate solution for even the most fundamental aspects of product design.

• 3D printing is not suitable for all materials: Because it creates parts by fusing material together in layers, 3D printing is unsuitable for producing parts made of materials that melt or burn at low temperatures (like foam and rubber).
  
• Access to the technology might not be as prevalent: some consumer-level 3D printing technologies like FDM and SLA are becoming more available nowadays. However, the majority of 3D printing technologies are still relatively hard to access due to their high cost and lack of expertise to operate them. 
  

3D printing is an important technology in the product development process. Because of its speed, accuracy, and affordability, 3D printing is used at any stage of the design process. Design teams use 3D printing to validate ideas and concepts early on in the design process. This saves time and money by helping designers avoid costly rework later on in the development cycle.
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The first stage where 3D printing can be applied is during initial prototyping. Prototypes are often printed as fast as possible so that they can be evaluated by users or other stakeholders as soon as possible. These prototypes are typically not intended for mass production but rather serve as a proof of concept or idea validation tool that helps designers decide if their current direction is heading towards something worth pursuing further. The benefit of using 3D printing technologies is that it allows you to produce multiple iterations quickly without having to wait for molds or tooling, which often takes months before being produced in metal or plastic components!

3D printing is a fast and efficient process. Designers can create, prototype, and test their products in as little as a day. This technology has been used to produce everything from intricate medical devices to custom-made shoes for astronauts on the International Space Station.

Product designers often use 3D printing to create prototypes of new products or make small changes to existing ones. Prototypes help them test the functionality of their designs before they go into full production, which saves time and money because there is no need for large-scale manufacturing until the design is finalized.
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3D printing also allows companies to design unique items that aren't available through traditional manufacturing methods, such as injection molding or casting (the process by which metal or plastic parts are created by pouring liquid material into a mold).

3D printing is becoming more and more popular as a tool for product design. In this article, we discussed the benefits of using 3D printing in product design and outlined some of the challenges that designers face when using this technology for their projects. We also talked about how 3D printing can help designers create prototypes faster than ever before!

Now that you have an idea of the great value 3D printing can bring you, you should consider diving deeper into exploring what the technology is all about and exploring all the values it can bring you. Luckily, we have a comprehensive program made just for that: 3D Printing Opportunities and Applications. Make sure to check it out, we are looking forward to seeing you there. 

Over the last few months, we have been working on launching Asteria, a new brand in the tea lifestyle space. We put together a small team and started working on designing and building both a brand and our first product, Explorer 1.0.
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When building the brand, we played with colors, built prototypes, and dealt with manufacturing. We had fun, got into stressful times, and learned a lot. Here are three little random lessons we’ll keep in mind.  

First, let us clarify that virtual prototypes of pictures and 3D models are great. However, they are by no means a replacement for physical prototypes. Strive to end up with physical prototypes and have other people outside your team interact with them. Then, observe, and get feedback from those people. This is all obvious, right? Here are the little things to watch out from:
 

1. Don’t send a survey. Meet your subjects in person for an intimate conversation whenever possible.
2. Plan your interview, then Ask open-ended follow-up questions on every point: ‘Why’ and ‘How’ are your best friends. 

During those interactions, know their duty and your job. Their duty is to provide personal insights from their perspectives and situations. They are not there to suggest solutions to the problems you are trying to solve, that’s your job. 

This one might be a little obvious to some, a little hidden to others. When building a brand that might end with physical products, you’ll need to pick your coloring system carefully, especially if you are keen on keeping consistent branding. There are multiple coloring systems out there. Let’s go over some major ones:

• HEX: Perfect for web applications with a nearly unlimited collection of colors.
• RBG: Another good option for screens and digital applications
• CMYK: Work better for physical objects
• Pantone: A proprietary system that works well with printing and paint

CMYK and Pantone have less variety of colors but are more viable for the physical world. So, a good approach is to start there. You will most likely be able to find identical colors in HEX and RBG after. Also, pick your brand colors out of official colors prints, not screens.
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The colors might already look slightly different when dealing with different printers/ printing service providers. Those differences might be because of the product’s materials or the different machines/techniques used to do the coloring. However, you don’t want to be subjected to more variance because one manufacturer has less flexibility than another due to your coloring codes. Suppose you use the HEX system to choose your brand colors. In that case, there is a higher likelihood that you will not be able to replicate the exact color of physical objects. 

Knowing how things are made from a manufacturing perspective is a good idea. However, even with that knowledge, always ask for your manufacturer’s opinions. Your success of the manufacturer’s best interest as this means you will be more likely to return for more of their service. This is not to mention that they have a reputation to protect.
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Many people overestimate the knowledge they need to have to communicate with manufacturers. In reality, most manufacturers don’t expect you to be an expert in their fields, which is why they often have engineers to help you manufacture your design. This includes suggesting ways to make your design more manufacturable. 

Different manufacturers are often specialized in one or two things. For example, a box manufacturer will likely be able to work from the box sketches you have on a napkin because that’s all they do. A prototyping facility that does 3D printing would tell you the parts of your design that are not possible to make and likely provide some recommendations to tackle those issues. Again, it is helpful if you know how manufacturing works so you can save tons of valuable design time, but keep in mind that manufacturers are often there to help.
 
Also, always contact more than one manufacturer, check on different qualities and compare the different customer support, qualities, and prices you can get. If you have the time and money, get a manufacturing prototype for your final designs well.
 
Here you have it, those are three random little lessons we got to learn more of in our journey to build Asteria. Would you like us to share more practical lessons? Let me know in the comment below. Also, don’t forget to share your experiences and things to watch out for when designing a new product. If you would like us to share the whole Asteria building experience, let us know in the comments.
 
Finally, if you are looking for help to build your own brand, drop us a line. We are here to help. 

If you are ever thinking about designing or building any product, you’ll have to build a prototype. So, what are the different types of prototypes for physical products? Let us talk about this here.
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In a broad sense, a prototype is whatever can make your idea more tangible. A prototype can make your idea feel more real, which can help you gather more support to bring it to life. Prototypes can help you develop, test, and improve your products. Possibilities are that you CAN NOT develop a good product without Prototyping. 

There are three major types of prototypes out there. Each type serves a different purpose. So, let us explore those first. Then talk about how to look at them practically.

The three types are Esthetic prototypes, Functional prototypes, and Manufacturing prototypes. You might hear people refer to them with different names, which is okay. In this article, we will focus on the idea behind each type.
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• An esthetic prototype aims to show your design's appearance or expected appearance. It often has no function at all. Its purpose is to show the appearance of the design or test its ergonomics. For example, the esthetic prototype of a smartphone might only be a shell of its external shape.
• A functional prototype aims to show the function of the product. Its purpose is to prove that the technology you are developing is feasible. For example, the functional prototype of a smartphone can be all the electronics connected on a big breadboard.
• A manufacturing prototype aims to replicate the final product that will end up being commercialized. Its purpose is to ensure that both esthetic and function can merge together and also test the product further before investing in manufacturing. For example, a manufacturing prototype of a smartphone can be a full-functioning smartphone that looks just like the one you can buy from the shop.  

​Those are the classical types of physical prototypes. On paper, we often think about them as esthetic, functional, or manufacturing prototypes. In practice, your prototypes might be somewhere in between. So, it might be better to consider those categories as a spectrum rather than fix types. Your prototypes can then fall somewhere in between. You will most likely move closer to the manufacturing prototype as you progress in your product development process. 

Keeping those different types and purposes in mind when planning your prototypes is essential. This will help you build more precise plans for your prototypes and make the prototyping conversation easier with your teammates and other stakeholders.

So, here you have it, those were the different types of physical prototypes you would most likely engage with. Even though the above classification might be more relevant to physical prototypes, prototyping practices have expanded with the rise of the service economy and digital products. Would you like another article just on those expansions? Let us know in the comments below.
 
Back to you now, what are your thoughts on Prototyping, and how are your experiences with it? Were you familiar with the types of prototypes we mentioned here? We would love to hear your thoughts in the comments below. 

Coming up with 'ideas' is sometimes a difficult task as it can be too abstract and lack structure. To make this easier, let us look at eight different ways or methods you can use to generate innovations with market potential quickly.

1. Find an alternative method to accomplish what an existing innovation accomplishes: The fact that a company or a firm started to produce a product that addresses a NEED can indicate that fulfilling that NEED is a viable opportunity. This is as if the other company has identified the location of a hidden treasure to you. Coming up with other innovations that would satisfy that NEED can yield a great opportunity.  

2. Follow what you like: list your passions and observe how technologies evolve around you. Then look for innovative opportunities that would keep you excited and happy. There is a good possibility if this passion got you super excited, there are many out there who can be excited about the same thing.
 
3. Tackle what annoys you: take another look at your daily life and see what annoys you. Do you get annoyed because of how the flour is being packaged? Do the methods available to find home-service providers annoy you? How about you spend time resolving those issues and make your life easier? There is a good possibility that you can also make other people’s life easier as well.   
 
4. Provide a better-quality commodity (and make it more expensive): In other words, make an existing product or service more premium.  Go to the market and find all the inexpensive commodities. Those have been commodities for long enough that you will find it difficult to distinguish the different brands as they all look similar with about the same price. Then, consider providing a deluxe version. Many customers might be willing to pay extra for better packaging or better quality.  
 
5. Make it cheaper: what are products or services that are considered to be premium? Can you provide a similar service or product at a considerably lower price? For example, have you noticed that a premium wireless keyboard costs at least a hundred dollars? Can you make it for fifty?  This does not have to be in tech. Many players in the food and beverage industry adopt this approach, too. For example, you might notice that Sushi in your city or country is relatively expensive? Can you create an alternative experience that can be more affordable and still maintain good quality?

​6. Move something from Industry-level to Consumer-level: have you noticed that some products are only available at an industrial level where only companies enjoy such products at a high cost? Can you make that product cheaper for home users or small companies with similar features? For example, 3D Printing has long been available for industries for about four decades. However, this luxury has become available to ordinary people in the last decade, giving rise to an industry worth more than half a billion US Dollars. In this, we are talking about consumer-level 3D printers.
 
7. Follow New Trends: what changes in technology, culture, and lifestyle happen around you? Are people in your community suddenly started to consider their personal health more? Can you use that trend to produce new products or provide new services? What new products can you provide given the trend of mobile technology? The Internet of Things? Blockchain? Web 3.0? NFTs? etc?
 
8. Manipulate existing attributes of a product: what attributes do marketers give to smartphones? Size, weight, battery life, screen display, processing power, etc. Now, which of those attributes can be eliminated, reduced, or raised above expectations? What new attributes can be introduced into the smartphone industry? Manipulating those attributes can quickly generate new products and services that serve a more specific or more general audience which can be an innovation of good market potential. 

​Here you go, those are eight simple methods to develop innovations with market potential quickly. Keep in mind they are best used as inspirations. You can use them to guide or spark new conversations within your organization, community, or network. So, they are not absolute methods. Carrying out any specific innovation would still require you lots of work at many different levels.
 
Back to you, which of the methods resonate most with you? How do you usually think about bringing new ideas? Share your thoughts with us in the comments below. What innovations came to your mind after reading those eight methods? 

If you are looking to engage with a community of design innovators, join our online Facebook Design Innovation Community. ​

​If you are here, you must know about 3D modeling. You could have also had some thoughts about learning how to build 3D models. However, why would you want to learn 3D modeling? Let us talk about this here. I will share my point of view first. Then I would like to hear it from you in the comments where we can have a small discussion.

​First, let me introduce you to Gallon, which you can see in the image below. Gallon was a character we conceived a while ago. If you follow TforDesign, you will surely come across Gallon. 

​In this blog, we will not talk about how we conceived Gallon. Instead, we will focus more on what happened after we did. After the Gallon character was designed, we made a 3D model of it. Then, we emailed the 3D model to a manufacturing facility. After a few days, we got a box back. Inside that box were little tangible Gallons that we could touch and feel. 

​To make Gallon, we went on a journey of making. Key elements of this journey were defining the requirements, building and verifying 3D models, then manufacturing. 3D modeling was right at the center of this journey. 3D modeling is growing to be both a virtual prototyping tool and a tool that enables us to make tangible objects. The final manufacturing can happen through different means like a 3D printer you have a home, a machine shop, or through outsourcing like we did in the case of Gallon.  

3D modeling is strongly related to manufacturing as manufacturing is becoming more digitalized, with manufacturing machines getting their input by interpreting 3D models. Examples of growing digitalized machines include 3D printers and CNC machines. This makes 3D modeling more essential to modern manufacturing. Thus, we can think of 3D modeling as a superpower. That super is the freedom to make tangible objects. Suppose you have that superpower, congratulations. If not, you can start learning it today.
If you are an organization or an individual, you can think of 3D modeling being all about this superpower. It enables the organization to visualize its products, prototype them, and communicate them with manufacturing. This is one big reason why we advocate 3D modeling.

​How about you? Are you into 3D modeling? What made you start learning the skill? Make sure to let us know in the comments.
 
If you are considering starting learning 3D modeling, you can start with our Intro to 3D Modeling Program, which will build a strong foundation on what 3D modeling is all about. Suppose you want to start directly with learning a 3D modeling software. In that case, you can check out the different online SOLIDWORKS 3D modeling programs we have in the TforDesign School. ​

A few years ago, I was in a classroom around the topic of managing value creation. As part of that, the questions of stakeholders and how to define them were central to the discussion. As an exercise, the leading professor gave us the hypothetical exercise of building a new monument on campus which we had to identify the stakeholders for.

Attendants started shouting out different stakeholders, including the students, faculty, funders, visitors, construction workers, engineers, the designing architect, etc. The professor was still looking for one more particular stakeholder she had in mind. I raised my hand and said: “the birds.”

My classmates laughed as if I was telling a joke. That was not the sought-after answer, nor was it a rational answer in a room filled with corporate practitioners. The professor finally stated: “The fire department, an important stakeholder that many tend to forget in the early design stages.” While I agree that the fire departments and other emergency services deserve a more central seat on the stakeholder’s table. I also wanted the birds to have an important seat as well. Unfortunately, that did not exist in the human-centered design thinking paradigm. This is even though the existence and thrival of the birds are tied to that of our own. However, what would happen if the birds had a central seat?

The concept of human-centered design brought about tremendous benefits to us in developing better products and services. However, does it mean human convenience is more important than that of other life forms?
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When the industrial revolution kicked off, many of that period made a mistake assuming that natural resources are unlimited as well as nature’s ability to digest our trash. Arguably that revolution brought about false human independence from nature and formed a tiny seed of a human-centered world. 

We have come a long way since the industrial revolution in realizing that natural resources are limited. We also came to understand that we share a finite plant with other life-forms that have existed before us. More importantly, we realized that we could not exist on our own (even if, that might not be an enjoyable life). With this expansion of understanding, we might want to consider expanding our design thinking to match.

​We define design innovation as the bringing of innovations that are humanely desirable, technically feasible, and business-ly viable. For too long, we have defined good innovations on what is good for us, human-centered. However, that might have pushed us towards an egocentric obsession with our own well-being, neglecting the system that hosts us. 

Over the past decade, there has been a growing trend of organizations looking to minimize their negative environmental footprint. Minimizing is a good start, but the time will soon come when that is no longer enough. After all, minimizing damage is still damage, and putting forward the minimization question means that damage, in principle, is acceptable. 
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Back to our initial question: what would happen if the birds had a central seat at the stakeholder’s table? Minimizing damage will no longer be acceptable. Instead of asking how much damage you are causing, the more acceptable alternative would be asking how much life you are promoting? 

With the points above, an alternative model for design innovation would have to answer the following questions:

• Is it viable from a business perspective?
• Is it desirable from a human perspective?
• Is it feasible from a technological perspective?
• Is it life-promoting from an environmental perspective?

How do you see the presence of environmental considerations in design today? 

P.s. We are building a community of people interested in design innovation and related topics using a Facebook group. Join us to connect and explore more on the topic. 

The term Design Thinking has become a global buzz recently for all the right reasons. This is very different from the first time I gave a speech about the topic in 2013 when very few people heard the term.

I hope you have had a chance to experience it through a short workshop already. If not, let us know, and we can organize one for your team and/or organization. If you attended or facilitated one, then let's talk. Not about the workshop, but about what is next!

One day to learn something new is not much. You were probably introduced to a process and one or two tools that can aid that process. You moved a lot, used sticky notes, laughed, and hopefully had fun while at it.

After a fun day, you might go back to your office job and start thinking, what now? Suppose you are not in a leadership position. In that case, you might not have the authority to introduce new processes to the workplace. Was it all a waste? Hopefully, the answer is NO. 

The idea of Design as a method of problem-solving has a very central idea behind it. It is that we should keep the human at the center of our thinking. All the processes and tools used by design innovators lead to that. Luckily, as humans ourselves, we can relate to each other naturally without processes leading us. 

So, if nothing else, drop the processes and the tools in your everyday work and start thinking about people as humans beyond the established status quo. If you can sneak in a tool or two, that is great. If not, the mindset of thinking about human needs is most important. 
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In a one-day workshop, this mindset of Design is all you need to get. It is simple and surly within your power to think of our fellow humans as such.

Whether you are looking at the design mindset or applying other design innovation processes, practice makes better (not perfect). You can think about design innovation like all other skills, the more you do it, the better you will get at it. Attending a one-day workshop is a great start. But, there is a huge world out there relating to Design Innovation. A one-day workshop is more like scratching the tip of an iceberg, again just all other fields. 

If you are going beyond the design mindset to follow up with processes, don’t be a fundamentalist in following them verbatim. Often, that only repels people away from engaging with the process. Instead, always remember that the design mindset is more fundamental to the design processes. 

Beyond the design mindset, design innovation methods, tools, and frameworks can greatly accelerate and enhance generating sustainable streams of innovations with higher success chances. The more serious an organization is about design innovation, the more it can include it in its operation. Integrating design innovation processes can be demanding. Thus, having an individual or a team responsible for guiding the innovation process adds considerable value. This could be an internal or external individual or team. 

A good duty for that person duty is not to generate ideas but rather to guide the organization to innovate with its own mind power. S/he can get familiar enough with the organization to tailor innovation processes that would work for it. S/he can then walk the journey with everyone avoiding common issues that can take place like unintended biases or stagnations.  

Here are three main points you can take away from this: 

• The design mindset about giving focus to human needs is at the center of design innovation.
• Design innovation processes and frameworks can greatly enhance innovation by building a structure to generate insights and translate them into tangible ideas.
• Infusing design innovation methods and frameworks can be demanding, and it's an area where a dedicated external or internal consultant can add significant value. 

We are passionate about design innovation and love helping out. If you are looking to chat about it or for help implementing design innovation processes in your organization, contact us, and let's start a conversation. 

The term innovation is has become one of the buzziest terms in the last century. We can hear every product announcement and find it listed on just about any organization's website. If we are outside stakeholders, this can be one more reason to admire that organization. However, employees can have a very different perception, a negative one. This is especially when innovation is being applied to their work practices.
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In one of my earlier work experiences, I recall my first-hand experience of the despise employees (my colleagues) had for innovation. To us, the popular management term meant confusion and extra work for no apparent reason. The term was overused to a level where no day will pass without sarcastic comments about anything called ‘innovation’. 

In an article published by Harvard Business Review, the author presents survey data on knowledge workers' drive to innovation varying between 14 to 28% in the US and Canada. Two economies are ranked 3rd and 16th respectively in the 2021 global innovation index. This is in contrast to a 2010 McKinsey global survey result showing that 84% of executives say ‘innovation is extremely very important to their companies’.

The term 'innovation' is not bad in itself. In fact, it is easy to agree on how vital and central innovation is to both survive and thrive.  However, applying and implementing innovations has been misdone, giving it a negative connotation internally in many organizations. A big reason for that is that innovations are developed without the active participation of employees. Thus, it ends up being viewed as direct orders masked as innovations. This is especially the case when the new practice involves employees like new HR policies or new work practices. 

What is often missing is the deep involvement of employees in the whole innovation process. At the heart of applying any innovation to an organization are employees who are directly affected by it. As obvious as this sounds, having that thought applied to generate innovations is not as obvious. For an innovation to be employee-accepted, we must look toward our employees as major stakeholders and their input and drive to generate and shape innovations starting for the early stages. Only then can we hope for innovations that are liked and not forced.

We would love to have a chat about supporting the innovation system within your organization. Feel free to get in touch to schedule a call to chat with us. 

​We are building a global community of professionals striving to design better innovations and better innovative environments. Join the TforDesign Design Innovation Community to learn more. 

Tayseer is a passionate designer and educator. He believes that innovation potential can be grown and natured within organizations with relevant design innovation processes. 

LinkedIn: https://www.linkedin.com/in/tsjmattar/​

"Interesting" is the word we often hear when telling others about our innovative ideas. Unfortunately, this is mostly the last thing we hear about it before it soon dissolves in the busyness of both working and personal lives. Unless formed, shaped, and colored, ideas by themselves are defenseless and mostly worthless. How can an idea be more than just "interesting"?

One way to get past the "interesting" point and get more attention is to make your audience 'feel' the idea. This is guaranteed to give you more of their attention for a longer time. Prototyping is the best way to have your audience feel your idea.
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In a broad sense, a prototype is whatever can give your idea a visible/tangible form and/or feeling. This can be with simple drawings, 3D printed or virtual models, videos, interface mock-up, etc. Depending on your situation, a prototype does not have to be functional or attractive. However, building a prototype does require more investment and effort than to just speak of the idea.

Here are some reasons that can partially illustrate the power of prototypes:

1. It is much more likely for people to remember a prototype than an idea.
2. Prototypes are a stronger means of communicating your ideas compared to just speaking about them.
3. Having a prototype indicates your seriousness to your audience. It shows that you have invested resources to produce that prototype.
4. Going through making a prototype forces you to refine your idea to a clearer and more precise form to deliver to your audience.
5. A prototype helps your audience imagine the impact your idea can bring.

Whether you pitch an idea to your management, investors, or teammates, having a prototype will increase your chances of taking your ideas to the next level. 

​Prototyping is becoming an essential and central practice working in design innovation. The shapes and forms of the prototypes can be very different depending on the field and purpose of the prototype. The commonality is that everything is prototype-able. For example, a user interface can be prototyped with a series of hand sketches on paper, an interactive dashboard can be prototyped with linked PowerPoints slides, a video advertisement can be prototyped with a cellphone camera, a physical product can be prototyped with 3D printing, etc. With that, it would be worth it to have rapid prototyping as a key part of your innovation processes. 

In an earlier blog post, we discussed 3D Printing and product design and how prototyping can play an important role in the field. You can also check out the 3D Printing Opportunities and Applications course that dives even deeper into 3D printing for prototyping and other fields.
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Do you use prototyping to support your ideas? What types of prototypes do you often build, and for what reasons? Share your thoughts in the comments section. 

Online learnings have mainly consisted of one direction webinars with a presenter and participants can ask questions. Another common form is self-paced online learnings in which the learners go over pre-recorded learning elements.  
While both experiences are sound with their advantages in terms of cost-effectiveness and fixability, they both miss the coziness of the small classroom. They miss the small talks that take place between classmates, the ability of classmates to directly help and support each other throughout the learning experience and being able to get in touch with the facilitator for the same.  Most importantly, they miss the formation of lasting connections that drive more friendships and more opportunities.   
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This posed the question “how might we bring the positive elements in the cozy classroom to be online?” This led us to develop a new learning experience that is rolling out for one of our in-house subjects, SOLIDWORKS. How does that look like? ​